About Us

Our Software

Since 2008, we have been offering the best e-commerce technology in Bulgaria. We introduced the revolutionary idea for that time of a “ready-made online store solution”, which means a standalone online shop, instant launch within 1 day, low investment, and most importantly – all features included in the price and actively working.

Do we really offer the best online store solution in Bulgaria?

The facts speak for themselves – over the years, more than 10,000 online stores have been created using the Seliton platform. The features and capabilities in Seliton are countless. In addition, businesses of various industries and sizes sell online with the same ease – from resourceful individuals, through small and medium-sized companies, to large retail chains.

We, the Seliton team, have always strived and will continue to strive for Seliton clients to have the most successful online stores at the best price.

Installation Request
Seliton is a proprietary solution of the Bulgarian software company Seliton Bulgaria Ltd. (previously named Mirchev Ideas Ltd. until 2023)

Features and Benefits

Before the appearance of Seliton, opening an online store was a very difficult decision for Bulgarian businesses, requiring:

a) high technical literacy to adapt and deploy a software platform in English, or

b) a large financial investment, starting from 2.500 EUR for the development of an online store by programmers and designers.

Seliton made online stores accessible to every business by providing a fast and affordable start, high quality, hundreds of software features, and free professional support. It is no surprise that even with its first version, the Seliton e-commerce software generated serious media interest. Since then, we have continued winning the hearts of customers and the attention of newspapers and television channels.

TRUD Newspaper - An online store can be created in 10 minutes (Issue 16 April 2011)
ComputerWorld - interview with a Seliton client about online insurance (April 2011)
Pari Newspaper - 10 times more online stores opened in Bulgaria in 2009 (August 2009)

Seliton won first place for “Software Development” in a competition by Forbes magazine

The Creator of Seliton

Everything started in the living room of the talented programmer Georgi Mirchev.

Georgi was very talented at programming. Even as a teenager, he spent entire nights writing software for which, naturally, nobody paid him. While studying “Computer Systems” at TU-Sofia, he also worked and was already being paid well, even in dollars. Besides being talented, Georgi was also resourceful.

In 1999, at only 21 years old, he started entrepreneurship and developed his own Internet business projects aimed at the American market. With the money he earned, in 2003 he founded the software company Mirchev Ideas, specializing in three направления, one of which was e-commerce systems and online stores.

Completely dedicated to the idea of Mirchev Ideas developing high-quality custom software solutions, for three years Georgi managed, programmed, and mentored his team 12 hours a day, 7 days a week. The list of clients and projects grew exponentially, and there were even offers from abroad to buy the company. By 2014, Mirchev Ideas had accumulated more than 2,000 software projects in its portfolio.

Georgi’s greatest passion is creating and promoting proprietary software products. First, because he knows there are fields in which he is a great expert and, like every genius programmer, wants to leave his mark with a significant creation. And second – he believes he can create the best software at the best price.

The Entire Seliton Team

The Seliton software platform embodies the work and talent of many people, and we sincerely thank everyone:

Developers:
Georgi Mirchev, Valeri Buchinski, Lazar Lashev, Plamen Mishev, Lyubomir Nedyalkov, Aleksandar Stoev, Maksim Krizhanovski, Dimitar Dinchev, Tanya Taneva, Doychin Lazarov;

Designers:
Daniel Dimitrov, Irina Vladimirova, Petar Hadzhiev, Damyan Mirchev, Miroslav Kotsev, Svetlin Marinov, Delyan Pragov, Simeon Andreev;

Contributors:
Mena Mircheva, Stefan Aleksov;

We also thank all our clients, especially the more demanding merchants who contribute with forward-looking advice for the sustainable development of the platform.

We, the Seliton team, have always strived and will continue to strive for Seliton clients to have the most successful online stores at the best price.

Seliton E-commerce Solution